Account Structure
- Campaign organization
- Ad group structure
- Naming conventions
- Budget allocation
- Campaign priorities
Discover What's Limiting Your
Google Ads Audit Services
Are your Google Ads campaigns generating fewer leads than expected? Do you feel you're spending too much without seeing consistent results? Or maybe you simply want to know if your current agency is doing a good job.
Google Ads Audit: Find What Is Holding Your Campaigns Back
A professional Google Ads audit helps identify problems that may be increasing your advertising costs or limiting campaign performance. We review your account structure, campaign settings, keywords, search terms, ads, audiences, bidding strategies, budgets, conversion tracking, and overall performance. The goal is to find wasted ad spend, missed opportunities, and areas where your campaigns can generate better results.Professional Google Ads Audit and Optimization
Our Google Ads audit is based on real account data, not just automated recommendations. We analyze what is working, what needs improvement, and where your budget can be used more effectively. After the audit, you receive clear recommendations for campaign optimization, better targeting, improved conversions, and more efficient Google Ads management.
Why order a Google Ads audit?
Even well-built accounts can develop issues
Many Google Ads accounts lose money not because Google Ads doesn't work — but because campaigns aren't fully optimized. Over time, issues such as these appear:
- Poor campaign structure
- Low Quality Scores
- Inefficient bidding strategies
- High Cost Per Click
- Missing negative keywords
- Weak ad copy
- Incorrect conversion tracking
- Budget waste
- Poor Performance Max configuration
- Merchant Center problems
- Landing pages that don't convert
A professional audit helps uncover these issues before they become expensive mistakes.
Google Ads Account Audit
A professional Google Ads account audit helps you understand what is working and what is wasting your advertising budget. We review your campaigns, keywords, search terms, targeting, bidding strategies, conversion tracking, and account structure to identify problems and opportunities for improvement.
What we audit
Our comprehensive manual Google Ads account review includes:
Keyword Strategy
- Match types
- Search intent
- Search terms
- Negative keywords
- Keyword opportunities
Ad Quality
We review:
- Responsive Search Ads
- Headlines
- Descriptions
- Ad Strength
- Extensions
- A/B testing opportunities
Bidding Strategy
We analyze:
- Target CPA
- Target ROAS
- Maximize Conversions
- Manual CPC
- Budget efficiency
Performance Max Review
Our specialists evaluate:
- Asset Groups
- Audience Signals
- Creative Assets
- Conversion Goals
- Budget Distribution
- Product Coverage
Google Shopping Review
For eCommerce businesses we analyze:
- Merchant Center
- Product Feed
- Product Titles
- Product Images
- Feed Quality
- Shopping Campaign Structure
Conversion Tracking
One of the most important parts of every audit. We verify:
- Google Tag Manager
- Google Analytics 4
- Enhanced Conversions
- Conversion Accuracy
- Primary vs Secondary Conversions
Landing Page Analysis
Even the best campaigns cannot perform well if the landing page creates friction. We review:
- User Experience
- Mobile Optimization
- Conversion Funnel
- CTA Placement
- Page Speed
- Trust Elements
Our specialists analyze your account performance and provide clear recommendations based on real data. A detailed Google Ads account audit can help reduce wasted spend, improve campaign efficiency, and find new opportunities to generate more leads and sales.
What you'll receive
Every audit includes
- Manual Google Ads review
- List of critical issues
- Performance analysis
- Campaign improvement recommendations
- Budget optimization advice
- Keyword recommendations
- Tracking review
- Landing page suggestions
- Prioritized action plan
- Practical next steps
No automated software. No generic reports. Every recommendation is based on real experience managing successful Google Ads campaigns.
Choose your audit package
Transparent, fixed pricing
Both audits are performed manually by Google-certified specialists.
Express Audit
$79
Perfect for small businesses that need a quick expert review.
- Manual account review
- Top 10 improvement opportunities
- Written summary
- Delivery within 24 hours
- Email support
Best for: Small businesses · Local businesses · Quick second opinion
Order Express Audit
Most popular
Professional Audit
$199
A comprehensive review designed to maximize campaign performance.
- Everything in Express
- Full account review
- Performance Max analysis
- Shopping campaign review
- Conversion tracking audit
- Landing page review
- Priority action checklist
- PDF report
- 7 days chat consultation
- Delivery within 3 business days
Why choose our Google Ads audit?
Manual expertise, not software checklists
Unlike automated audit tools, our team combines years of practical PPC experience with a deep understanding of Google's advertising ecosystem.
Every account is reviewed manually by Google-certified specialists led by Maryna Ustinova, ensuring that recommendations are based on real campaign experience — not software-generated checklists.
Whether your account spends $500 or $500,000 per month, our goal is to provide actionable insights that improve performance and increase return on investment.
FAQ
Frequently Asked Questions
Do you use automated audit software?
No. Every audit is performed manually by experienced Google Ads experts.
Will you access my account?
Yes, we request temporary read-only access so we can perform a detailed review.
Do you work with accounts managed by other agencies?
Absolutely. Many of our clients request an independent audit before deciding whether to continue with their current agency.
Will you fix the issues?
The audit includes recommendations. If you'd like, our team can also implement the suggested improvements or provide ongoing Google Ads management.
Free · 5–10 minute expert review
Free Google Ads Account Health Check
Not sure if you need a full audit? Start with our Free Google Ads Account Health Check — we'll review your account, identify major issues, and recommend the best next step, completely free. Answer 7 quick questions and get an instant Health Score.
Related services
You might also need
01
Second Opinion
Independent, confidential account review.
Learn more 02Google Ads Management
Setup, optimization and full monthly management.
Learn more 03Google Ads Support
On-demand expert help and troubleshooting.
Learn more 04Merchant Center Support
Suspensions, disapprovals and feed fixes.
Learn moreReady to improve your Google Ads performance?
A professional Google Ads Audit can uncover hidden opportunities, eliminate wasted ad spend, and provide a clear roadmap for better results. Let our Google Ads experts help you make smarter advertising decisions.