The questions that reveal real expertise, accountability and fit before hiring an agency.
What matters most
Google Ads issues are rarely solved by changing one isolated setting. The account, website, business information, tracking and payment setup need to tell the same clear story. Start with evidence, identify the root cause and make changes in a controlled order.
Practical checklist
- Ask who will actually manage the account day to day.
- Require transparent access, reporting and ownership terms.
- Evaluate the diagnostic process, not only sales promises.
Recommended next step
Document the current state before making changes, then work through the checklist once. If the account is suspended, under verification or losing significant budget, avoid repeated trial-and-error changes and ask a specialist to review the complete setup.
Need an expert review?
Our team can diagnose the issue and give you a clear next-step plan.